A Study on Influence of Consumer Usage Knowledge to Purchasing Convenience and Purchase Intention: Taking Sewing Machine as Example
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2018, Vol.7 (3)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: The purpose of this study was to propose a research model by utilizing the consumer usage knowledge and purchasing convenience to explore the relationship among service satisfaction and purchase intention. Consumer of household machine need to obtain professional knowledge for purchasing process, which could facilitate purchase convenience and then increase purchase intention for consumer. Therefore, the consumer usage knowledge was utilized as theoretical basis in this study, and purchasing convenience and consumer attitude was also considered: (i) the consumer usage knowledge whether increases consumer purchasing intention and service satisfaction; (ii) the purchasing convenience whether positively affects consumer service satisfaction and purchasing intention. Structural Equation Model...
全文获取路径: IJMESS国际出版社  (合作)

  • purchasing 采购
  • usage 使用率
  • convenience 便利
  • purchase 购买
  • intention 意图
  • household 
  • consumer 消费者
  • satisfaction 满意
  • latent 潜在的
  • purpose 目的