In-Store Promotional Mix and the Effects on Female Consumer Buying Decisions in Relation to Cosmetic Products
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2016, Vol.5 (2)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix.Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store promotional mix.
全文获取路径: IJMESS国际出版社  (合作)

  • promotional 促进
  • decision 决定
  • buying 收买
  • purchasing 采购
  • process 过程
  • ascertain 确定
  • store 记亿设备
  • interview 采访
  • understand 理解
  • between 在中间