Developing Competitive Strategies among Entrepreneurial Managers in Nigeria using DEMATEL Approach
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2019, Vol.8 (2)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: The study is aimed at investigating how entrepreneurial managers in Nigeria can better identify and distinguish the cause-and-effect relationship amongst the components of competitive strategies. The components of competitive strategies among entrepreneurial ventures were classified into three components and eleven criteria after a review of the literature. The study applied the Decision-Making Trial and Evaluation Laboratory (DEMATEL) model to identify and describe the cause-and-effect relationship amongst the components of competitive strategies. The findings revealed that in prioritizing the importance of criteria and cause-and-effect relationship among criteria under the three core components, emphasis on being ahead of the competition, strong sales force and R and D expenditure for...
全文获取路径: IJMESS国际出版社  (合作)
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关键词翻译
关键词翻译
  • among 在当中
  • competitive 竞争性的
  • competition 竞争
  • expenditure 支出
  • managerial 经理的
  • develop 发展
  • payoff 支付
  • adjustment 
  • criterion 准则
  • components 零部件