The Moderating Effect on Purchasing Intention in the Health Food Industry
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2018, Vol.7 (2)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: The principal objective of this study was to investigate the consumers' purchase experience and analyze the relationship between consumer perceived value and purchase intention. Data were collected from 356 individuals with a wide experience of purchasing health food products. The data were analyzed using AMOS 18 software. Our findings demonstrated that perceived product attributes have positive and significant effect on consumer purchase intention. Consumer perceived value has a positive and significant effect on the consumer purchase intention.
全文获取路径: IJMESS国际出版社  (合作)
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关键词翻译
关键词翻译
  • purchase 购买
  • purchasing 采购
  • intention 意图
  • products 制品
  • consumer 消费者
  • objective 接物镜
  • analyze 分析
  • significant 有效的
  • effect 效应
  • experience 体验