Determinants of Customer Satisfaction with Female Market Intermediaries
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2019, Vol.8 (3)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: Marketing function is incomplete if macro marketing role of the marketing system is excluded. Similarly, the productive system would be meaningless if there are no middlemen to distribute the products. Given the critical role of market intermediaries in the delivery of value, this study aimed at investigating the influence of marketing mix strategies on customer satisfaction with the services of female market intermediaries (FMIs) in Benin City, Nigeria. It also examined the relationship between buyers' demographic factors and customer satisfaction.
全文获取路径: IJMESS国际出版社 
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关键词翻译
关键词翻译
  • marketing 市场学
  • productive 生产的
  • customer 用户
  • macro 
  • satisfaction 满意
  • system 
  • products 制品
  • meaningless 无意义的
  • demographic 人口统计的
  • between 在中间