The Effect of Fit between Manufacturing Strategy, Strategic Orientation, and Marketing Strategy on Business Performance
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2018, Vol.7 (4)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result, marketing which has evolved for decades becomes so vital that no company can survive without it. Though marketing strategy and manufacturing strategy are organizationally separate in most firms, without a coordination of these two functional entities, an organization's survival in the market could potentially be jeopardized. Research has proved that these dimensions have a significant impact on organizational performance.
全文获取路径: IJMESS国际出版社  (合作)

  • between 在中间
  • marketing 市场学
  • organizational 组织
  • increasingly 愈加
  • competition 竞争
  • strategy 战略
  • dimensions 面积
  • company 公司
  • become 成为
  • coordination 配位