Sustainable Marketing Strategies: Creating Business Value by Meeting Consumer Expectation
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2018, Vol.7 (2)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between business sustainability practices and consumers' expectations. To address this gap, the paper proposes a conceptual framework for sustainability strategies that businesses must adopt.
全文获取路径: IJMESS国际出版社  (合作)
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关键词翻译
关键词翻译
  • expectations 期待的事物
  • investing 熔模铸造
  • unavoidable 不得巳的
  • sustainable 能保持一定速度的
  • adopt 采纳
  • conceptual 概念
  • between 在中间
  • consumer 消费者
  • framework 构架
  • there 那里