Does Sponsoring Charity Sport Events Improve Customer Behavioral Intention?
作者: unknown
刊名: International Journal of Management, Economics and Social Sciences, 2017, Vol.6 (2)
来源数据库: IJMESS Int’l Publishers
原始语种摘要: The purpose of the study was to investigate and analyze the relationships among four research variables: participation motivation, event attachment, sponsor's brand image and participants' behavioral intention. This study used on-site convenience sampling. Survey questionnaires were administered to 297 people who had personally participated in the Fubon Taipei International Marathon.
全文获取路径: IJMESS国际出版社  (合作)
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关键词翻译
关键词翻译
  • participation 参与
  • purpose 目的
  • convenience 便利
  • intention 意图
  • brand 黑穗病
  • people 民族
  • variables 变量
  • personally 亲自
  • analyze 分析
  • sponsor 朱者