Marketing to the bottom of the pyramid: opportunities in emerging markets
作者: Maktoba OmarRobert L. Williams Jr.
刊名: International Journal of Services, Economics and Management, 2009, Vol.1 (4)
来源数据库: Meta出版社期刊
全文获取路径: PDF下载  Metapress 
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关键词翻译
关键词翻译
  • pyramid 角锥体
  • emerging 浮起
  • bottom 底壁