Airport Merchandising Using Micro Services Architecture
作者: Hari Bhaskar SankaranarayananViral Rathod
刊名: International Journal of Information Technology and Computer Science(IJITCS), 2016, Vol.8 (6), pp.52-59
来源数据库: Modern Education & Computer Science(MECS)Journal
DOI: 10.5815/ijitcs.2016.06.07
原始语种摘要: Airport offers an ecosystem where passengers, airlines, airport, and merchants meet under one roof during travel. During the journey, there is a good amount of time spent by passengers on waiting or transit before boarding the flight. Passengers look for spending that time by shopping, dining, and entertainment. Airport merchants and airlines look for merchandising opportunities to acquire new customers, up-sell, and cross-sell their products and services. Highly personalized merchandising offers can be generated on the fly by combining contextual information from passenger profile, likes and interests, merchant offers, and location specific events, seasons, and festivals. To achieve this, a strong airport merchandising platform is needed. The goal of the airport merchandising platform is...
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  • airport 航空港
  • passengers 乘客
  • merchandising 商品推销
  • travel 旅行
  • shopping 选购
  • information 报告
  • platform 台地
  • boarding 安装木板
  • spending 经费
  • merchant 商人