MEASURING CUSTOMERS’ INTIMACY: EVIDENCE FROM INDONESIAN SERVICE-BASED COMPANIES
作者: Samuel PD Anantadjaya Irma M. Nawangwulan Ignatia Andari Pramesty Grace Aditya Gunawan
刊名: Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2015, Vol.2015/2 (IV-VI 2015)
来源数据库: Society of Economists “Ekonomika”, Nis
关键词: leadershipproduct innovationinternal brandingelectronic word of mouthemployee-based brand equitycustomer intimacy
原始语种摘要: Leadership is often regarded as the fuel to jump-start changes and improvement in organizations. At the same time, innovation is widely discussed as an important element in organizational development. In numerous theoretical discussions and stories of companies across the globe, successful organizational innovation depends on leadership. As the leadership pushes for innovation, the company’s internal branding is expected to improve. This is particularly true for transformation leadership, perhaps. Such an internal branding is expected to shape much stronger employee-based brand equity (EBBE). Likewise, the company’s innovation should enhance the customer intimacy by means of word of mouth. The relationships may not have been widely researched though the presence of technology has allowed...
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关键词翻译
关键词翻译
  • innovation 革新
  • branding 包装唛头
  • intimacy 亲密
  • expected 预期
  • customer 用户
  • leadership 指挥
  • equity 衡平法
  • company 公司
  • organizational 组织
  • often 往往