IMPROVING THE TOURIST DESTINATION IMAGE wITH INTANGIBLE CULTURAL HERITAGE: MONTENEGRO AS A CASE STUDY
作者: Andriela Vitić-Ćetković PhD Bojan Krstić PhD Ivona Jovanović PhD
刊名: Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2015, Vol.2015/2 (IV-VI 2015)
来源数据库: Society of Economists “Ekonomika”, Nis
关键词: tourist destinationimageintangible cultural heritage
原始语种摘要: As contemporary tourism moves increasingly towards adopting an experience economy, tourist experience based on intangible cultural heritage is becoming the important element of destination image, as a set of consumer perceptions about the destination. Sustainable tourist valorization of intangible cultural heritage may be particularly important for image of countries like Montenegro, with limited resources, including natural resources, capital and population of 620029 inhabitants (Monstat, 2011). Another reason is related to the country’s tendency to diversify its tourism offer and attract new market segments who are motivated by cultural heritage, manifestations, ethnographic values, etc. In this paper, the authors evaluate current issues in Montenegrin tourism and the need for improving...
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关键词翻译
关键词翻译
  • intangible 无形
  • CASE Computer-Aided Software Engineering
  • cultural 文化的
  • resources 资源
  • tourist 旅游者
  • destination 目的
  • diversify 多样化
  • country 地方
  • economy 经济
  • statistics 统计