MARKETING APPROACH TO E-DISTRIBUTION OF MODERN BANKING PRODUCTS
作者: Svetlana Mihić Danijela Dašić Dejan Supić
刊名: Ekonomika, Journal for Economic Theory and Practice and Social Issues, 2015, Vol.2015/2 (IV-VI 2015)
来源数据库: Society of Economists “Ekonomika”, Nis
关键词: marketingbankingcustomer satisfactioninternet
原始语种摘要: Modern technological progress changes the way of business and have great impact on business effectiveness and efficiency. Influence of Internet on banking is huge and a lot of banks are motivated to change business strategy in order to keep the competitiveness in the modern market. Besides, internet banking brought in new clients and requests in terms of having more flexible and less expensive business. The main goal of this study is to show clients satisfaction with services which are the result of modern marketing in banking as well as customer loyalty and the end result is the realization of profits in the banking sector. During this research it was used combined questionnaire - Likert’s scale as well as other statistical methods. Research results show, also, the next step needed for...
全文获取路径: PDF下载  尼什经济学家学会  (合作)
分享到:

×
关键词翻译
关键词翻译
  • banking 筑堤
  • supplier 供应商
  • indicator 指示剂
  • customer 用户
  • business 交易
  • sector 
  • technological 工芝的
  • modern 现代的
  • towards 朝向
  • terms 术语