E-commerce has depended on new calls for the marketing these days because of the changes in the associated behavior of consumer habits, and the way of purchase changed during the new millennium due to the technological innovation and the external communications methods of marketing. Due to fast increase in the attention of consumers in online marketing, it has become the ideal means of purchasing and the pattern of doing shop for the people in the world. In Saudi Arabia, the internet become the part of life now, and citizens are motivated to obtain their demands online, but the electronic procurement direction still did not keep the significant place of marketing in Saudi Arabia. The present study is to measure the e-commerce motivational factors and to identify the strategy for the... promotion of electronic business in the region. For the study, a survey of 128 respondents of Saudi Arabian purchasers was conducted during the three months from September to November 2015. Data collection was carried out using a structured and close ended questionnaire. The received data were coded and analyzed with proper analytical tools. It was investigated that the majority of the respondents had involved in e-marketing as well as alternative one. Moreover, the timing of e-marketing significantly differed in opinion among the people, and discount offer were the most motivational factors to e-marketing by the people.