MARKETING STRATEGIES FOR THE PROMOTION OF E-COMMERCE IN SAUDI ARABIA
作者: Mohammad Zulfeequar Alam
刊名: Journal of International Business and Economics®, 2017, Vol.17 (1)
来源数据库: International Academy of Business and Economics
DOI: http://dx.doi.org/10.18374/JIBE-17-1.10
关键词: E-commercepromotional strategye-marketingSaudi Arabia
原始语种摘要: E-commerce has depended on new calls for the marketing these days because of the changes in the associated behavior of consumer habits, and the way of purchase changed during the new millennium due to the technological innovation and the external communications methods of marketing. Due to fast increase in the attention of consumers in online marketing, it has become the ideal means of purchasing and the pattern of doing shop for the people in the world. In Saudi Arabia, the internet become the part of life now, and citizens are motivated to obtain their demands online, but the electronic procurement direction still did not keep the significant place of marketing in Saudi Arabia. The present study is to measure the e-commerce motivational factors and to identify the strategy for the...
全文获取路径: IABE  (合作)
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关键词翻译
关键词翻译
  • marketing 市场学
  • November 十一月
  • September 九月
  • majority 多数
  • commerce 商务
  • discount 折扣
  • people 民族
  • technological 工芝的
  • procurement 采购
  • become 成为