IS THE BUSINESS COMMUNITY ADAPTING TO SOCIAL MEDIA AS QUICKLY AS THE GENERAL POPULATION?
作者: Bill Kent Yan Luo-Beitler John Fitzgerald Boris Djokic Kevin Hackett
刊名: Journal of Academy of Business and Economics, 2017, Vol.17 (4)
来源数据库: International Academy of Business and Economics
DOI: 10.18374/JABE-17-4.5
关键词: Social mediaMarketing communicationSwimming pool industry
原始语种摘要: Social media has increasingly become a marketing tool employed by many companies “to facilitate interaction, exchange and modification of content”. The researchers studied swimming pool dealers in the United States predominately from Florida mailed survey to gain understanding of social media usage in this specific industry. The research results identified the age group that is most active in using social media within the swimming pool industry, their usage pattern, and some association between social media users and their usage patterns.
全文获取路径: IABE 
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关键词翻译
关键词翻译
  • industry 工业
  • usage 使用率
  • social 群居的
  • increasingly 愈加
  • their 他们的
  • facilitate 简化
  • become 成为
  • mailed 披着锁子甲的
  • between 在中间
  • understanding 理解