THE EFFECT OF MARKETING ORIENTATION ON THE ROA IN THREE ECONOMIC TIME PERIODS: A LONGITUDINAL STUDY OF COMMUNITY BANKS IN THE SOUTHEASTERN UNITED STATES (2003-2016).
作者: Gerald F. Sullivan John Fitzgerald Boris Djokic
刊名: Journal of International Business and Economics, 2018, Vol.18 (1)
来源数据库: International Academy of Business and Economics
DOI: 10.18374/JIBE-18-1.8
关键词: Marketing orientationCommunity banksFinancial performanceReturn on investmentPre-great recessionGreat recession and post-great recession.
原始语种摘要: The purpose of the research is to determine if marketing orientation has an influence upon the financial performance of a company, in this case commercial banks that are considered to be Community Banks. Community Banks are generally locally owned; their stock is not traded on exchanges, and they have deposits of less than ten billion dollars. Community Banks in the southeastern United States were surveyed during three economic time periods (2003-2005, 2009-2011 and 2014-2016). The research showed that during the Pre-Great Recession (2003-2005) that customer orientation as the dominate factor in improving return on assets. During the Great Recession (2009-2011) the dominate factor was inter-functional discipline and during the Great Post-Recession the dominate factor was competition. The...
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关键词翻译
关键词翻译
  • recession 后退
  • economic 经济的
  • great 大的
  • ROA Rules of the Air
  • financial 财政的
  • assets 财产
  • conclude 结论
  • competition 竞争
  • stock 岩株
  • orientation 定向