UNDERSTANDING CONSUMER ADOPTION OF MOBILE PAYMENTS: MODEL DEVELOPMENT
作者: Taylor Akana Cheryl L. Buff Paul W. Thurston
刊名: Journal of Academy of Business and Economics™, 2017, Vol.17 (1)
来源数据库: International Academy of Business and Economics
DOI: http://dx.doi.org/10.18374/JABE-17-1.1
关键词: mobile paymentsmobile transactionsintention to useadoption of innovationtheory of reasoned actiondiffusion of innovationtrust transfer
原始语种摘要: Rapid diffusion of smartphones is driving a generation accustomed to the ubiquity of information. One aspect of this worldwide cultural shift is adoption of mobile payment technology. A multiple construct model reflecting mobile payment characteristics is proposed and empirically tested on 203 electronic survey data responses. The model explains 65% of the variance in mobile payment adoption, serving as a holistic representation that can be applied in a broad context. All hypothesized paths, with the exception of third party validation to perceived risk, are supported. Results indicate that relative advantage is the strongest predictor of mobile payment adoption. Discussion and implications of findings are presented.
全文获取路径: IABE 
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关键词翻译
关键词翻译
  • adoption 采纳
  • variance 离散
  • holistic 完整
  • payment 支付
  • mobile 可动的
  • information 报告
  • driving 传动的
  • party 
  • proposed 建议的
  • representation 表现