IMO VS. EMO – WHAT DOES THE IMPACT OF COACHING TELL US?
作者: Bill Kent Yan Luo-Beitler Boris Djokic
刊名: Journal of International Business and Economics®, 2017, Vol.17 (1)
来源数据库: International Academy of Business and Economics
DOI: http://dx.doi.org/10.18374/JIBE-17-1.4
关键词: CoachingTrainingExternal Market OrientationInternal Market Orientation
原始语种摘要: Given the reality of constant change in global marketplaces, an organizational focus on flexibility and employee training becomes a presumed prerequisite for success. Targeted on coaching, rather than generic training programs, this research served to analyze the impact of an ongoing salesperson coaching program, from both customer perceptions called external market orientation (EMO) and employees perception called internal market orientation (IMO), on a company in the global swimming pool industry. A cross-sectional assessment was conducted 18 months after the coaching program was launched. An earlier study had confirmed a change in customer perceptions (EMO) based on the impact of the coaching program over an 18-month time span. This research focuses more on analyzing and comparing the...
全文获取路径: IABE 
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关键词翻译
关键词翻译
  • coaching 在职辅导培训
  • customer 用户
  • salesperson 销售者
  • flexibility 柔顺性
  • market 市场
  • EMO Equipment Move Order
  • program 程序
  • global 球状的
  • orientation 定向
  • organizational 组织