CUSTOMER CENTRICITY IN CHINA
作者: Yong Cao Jiong Gong
刊名: Journal of International Management Studies, 2018, Vol.18 (1)
来源数据库: International Academy of Business and Economics
DOI: 10.18374/JIMS-18-1.2
关键词: Customer centricyChinaCompanies
原始语种摘要: Over the past two decades as China transitions from an old soviet-style planned economy to a market-oriented economy, companies have also become more “market-facing” or “market driven.” And customer centricity plays a central role in this process. What are new developments of customer-centricity in China in the digital age? Our three levels of customer centricity model demonstrate how some companies use digital technologies to push customer-centricity to the next level.
全文获取路径: IABE  (合作)
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关键词翻译
关键词翻译
  • centricity 中心
  • customer 用户
  • market 市场
  • economy 经济
  • China 中国
  • oriented 定向的
  • CHINA Computerized HIghway Noise Analyst
  • process 过程
  • three 
  • level 水准