EXPLORING THE INFLUENTIAL FACTORS IMPACTING ON THE PURCHASING DECISION PROCESSES OF CUSTOMERS FOR AUTOMATIC CARS IN MAURITIUS
作者: Sharmila Pudaruth Joelle Tang Yat-Hee
刊名: Journal of Academy of Business and Economics™, 2017, Vol.17 (1)
来源数据库: International Academy of Business and Economics
DOI: http://dx.doi.org/10.18374/JABE-17-1.6
关键词: FactorsPurchasing Decision ProcessesAutomatic CarsMauritius
原始语种摘要: In this modern age, the automobile industry has experienced a rapid expansion and; owning a car is no longer considered as a luxury but as a necessity. With the major automobile players evolving in this competitive industry together with an increase of automatic cars in Mauritius, customers have to consider a broad range of factors when purchasing automatic cars. The purpose of this study is to investigate upon the perceptions of customers towards automatic cars and explore the broad factors impacting upon the purchase of automatic cars in Mauritius. This paper reports upon the empirical findings of the customer survey through the survey method. The survey instruments have been administered to 120 respondents who possess a valid driving license. The findings were completely analysed and...
全文获取路径: IABE 
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关键词翻译
关键词翻译
  • automobile 汽车
  • purchasing 采购
  • automatic 自动的
  • empirical 经验的
  • consider 仔细考虑
  • purchase 购买
  • buying 收买
  • industry 工业
  • research