Does online rating affect firms’ performance in hotel industry? Case study from hotel groups in China
作者: Md. Jahidur RahmanXu Yufei
刊名: Corporate Governance and Sustainability Review, 2019, Vol.3 (2)
来源数据库: Virtus Interpress Publishing House
DOI: 10.22495/cgsrv3i2p5
关键词: Online Customer RatingsOnline Hotel BookingsHotel IndustryFinancial Ratios
原始语种摘要: The purpose of this study is to investigate whether online rating affects the firm performance of hotel companies in China. For the purpose of this research, the data consists of online customer rating data and financial data from 2013 to 2017. This study is a case study and five representative hotel groups were selected to do the research. The regression models were built up to test the relationships. Using various common financial ratios to measure firm performance and a large online rating sample from the five hotel groups in China, the research finds that online rating is not related to the financial performance of the hotel industry in China. These results support part of findings from previous literature and add some findings from the relationship between online ratings and hotel...
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  • China 中国
  • industry 工业
  • rating 额定值
  • hotel 旅社
  • financial 财政的
  • performance 性能
  • purpose 目的
  • online 联机
  • research 
  • study 学习