Language Ideology, Identity and the Commodification of Language in the Call Centers of Pakistan
作者: Tariq Rahman
刊名: Language in Society, 2009, Vol.38 (2), pp.233-258
来源数据库: JSTOR
关键词: Englishcommodification of languageaccentlinguistic capitallanguage policyidentitypassingcrossingcall centersPakistan
原始语种摘要: This article relates the language ideologies of Pakistan in general, and its call centers in particular, with the language policies and practices of the latter. The specific policy focused upon is the commodification of English with a near-native (American or British) accent as linguistic capital. These accents are indexed to the desired foreign identities which the workers of call centers perform in telephonic interaction with clients as part of their sales strategy. This crossing over to native- speaker linguistic identities is not always successful. When successful, however, some workers in the call centers pass as native speakers in certain contexts and for certain purposes. Such practices and the policies upon which they are contingent are consequences of language ideologies that...
全文获取路径: JSTOR  (合作)
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关键词翻译
关键词翻译
  • English 英语英国的英国人的英语的
  • language 语言
  • Pakistan 巴基斯坦
  • centers 机组间距
  • linguistic 语言学的
  • native 国产的
  • telephonic 电话的
  • contingent 偶然事故
  • successful 成功的
  • certain 确实的