A QUANTITATIVE STUDY OF HIGHER INSTITUTIONAL MARKETABILITY FACTORS
作者: Dr. Eno Etudor-Eyo
刊名: Educational Research International, 2014, Vol.3 (1)
来源数据库: SAVAP International
关键词: Quantitative StudyHigher InstitutionMarketability Factors
原始语种摘要: The main focus of this research was to investigate reasons why students chose university of Uyo and the extent to which each reason determines the students’ choice. The research design was causal comparative (ex-post facto). The target population was all the Post University Matriculation Examination (PUME) candidates that applied for the 2012/2013 academic year admission into the University of Uyo. A cross section of 243 candidates was used. Validity of Marketability Factors for Institutional Attractiveness Questionnaire (MFIAQ) was documented and the internal consistency of the instrument was obtained with the Cronbach’s alpha as .72. The research questions formulated to guide the study were analysed using measures of central tendency (the mean) frequency, percentage and ranks. Data...
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关键词翻译
关键词翻译
  • institutional 惯例的
  • marketability 市场需求情况
  • causal 因果
  • research 
  • reason 道理
  • university 大学
  • relevant 有关联的
  • choice 选择
  • school 学校
  • tabulated 制成表的