EXAMINING DETERMINANTS OF BEHAVIORAL INTENTION IN ADOPTION OF MOBILE MONEY TRANSFER SERVICES IN UGANDA
作者: Lukwago Ismail Musa B. Moya Keefa Bwiino Kato Ismael
作者单位: 1Makerere University Business School, Uganda
刊名: ICTACT Journal on Management Studies, 2017, Vol.3 (1)
来源数据库: ICT Academy of Tamil Nadu
关键词: Mobile Money Transfer Services (MMT)Mobile Network Operators (MNO)UgandaUnified Theory of Acceptance and Use of Technology (UTAUT)Uganda Communication Commission (UCC)
原始语种摘要: Mobile Money has continuously brought changes on our daily lives by offering interesting and advantageous services specifically enabling users to pay for goods and services using their mobile devices wherever they go, withdraw and deposit of money using mobile phones, mobile banking and buying of airtime top ups. This study aimed at examining the determinants for adoption of mobile money transfer services (MMTs) in the rural parts of Uganda, where the adoption rates are said to be low. The study used a cross sectional survey methodology to gather data from 300 respondents from the rural parts of Kampala district on the variables captured by the modified facets of the Unified Theory of Acceptance and Use of Technology Model. Results of correlation and regression analysis demonstrate that...
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关键词翻译
关键词翻译
  • adoption 采纳
  • money 金钱
  • buying 收买
  • banking 筑堤
  • rural 乡村的
  • methodology 方法学
  • costs 费用
  • advantageous 优越
  • mobile 可动的
  • offering 报价