The Influence of Country of Origin on Chinese Food Consumers
作者: Keith WalleyPaul CustanceTan FengXu YangLi ChengSandra Turner
作者单位: 1Harper Adams University.
刊名: Transnational Marketing Journal, 2014, Vol.2 (2), pp.78-98
来源数据库: Transnational Press
原始语种摘要: The Chinese food market is very large and represents a significant opportunity for overseas companies. If this opportunity is to be exploited, however, there is still a need to understand the Chinese consumer’s response to production by different countries of origin. The purpose of this paper is, therefore, to provide insight into the country of origin effect on the purchase of food products in China. The paper reports the findings of an empirical study conducted in Beijing that was based on a large-scale street survey of consumers. Despite limitations related to representativeness and self-reporting, the study generated a number of useful insights. Specifically, the findings suggest that food originating from overseas is perceived to be of higher quality than food originating from China...
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  • opportunity 机会
  • Chinese 汉语
  • country 地方
  • originating 发信
  • market 市场
  • empirical 经验的
  • overseas 海外的
  • barrier 堡坝
  • China 中国
  • still