Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry
作者: Helena A. WilliamsRobert L. Williams Jr.Maktoba Omar
作者单位: 1Mar-Kadam Associates. helenawill@gmail.com
刊名: Transnational Marketing Journal, 2014, Vol.2 (1), pp.21-37
来源数据库: Transnational Press
原始语种摘要: This paper examines infrastructure considerations and the significance of co-creation and co-branding within the Culinary Transnational Gastronomic Tourism Industry. Gastronomic Tourists crave hands-on immersion into regional food cultures. For the gastro-tourist, where experiencing-the-experience is paramount - the easier it is to find and access safe, memorable food-related activities - the quicker tourism on-the-whole will benefit. The industry has recognized the growing potential for this market niche, yet what’s currently available through traditional tourist venues seems lacking. This paper discusses impact factors for both tourists and hosts during three stages of touring – Communication & Planning; Logistics; The Experience. It concludes by proposing that only when the Tourist...
全文获取路径: TP  (合作)

  • memorable 可存储
  • branding 包装唛头
  • authentic 可靠
  • creation 创造
  • crave 要求
  • within 在以内
  • tourist 旅游者
  • lucrative 有利的
  • transnational 超越国界的
  • paper