Sustainable Distribution in Emerging Markets – African Perspective
作者: Subrat SarangiSanjay PatroRavi Shekhar Kumar
作者单位: 1School of Management, KIIT University. subrat@ksom.ac.in
刊名: Transnational Marketing Journal, 2014, Vol.2 (1), pp.39-60
来源数据库: Transnational Press
原始语种摘要: The paper focuses on studying the impediments for new entrants into emerging markets from a perspective of the African economies and proposes a conceptual framework for a sustainable distribution system. While there is a lot of research on emerging economies, African markets have remained relatively untouched, more so from the distribution perspective. Further, the speed at which business transformations are happening in these markets, academic research needs to keep pace with such changes. The paper proposes four broad impediments to distribution and eleven sub-dimensions i.e. political and security, cultural, ethnic and economic diversity, infrastructural gaps, channel structures and Governance, to name a few. The proposed conceptual framework defines four strategic interventions,...
全文获取路径: TP  (合作)
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关键词翻译
关键词翻译
  • African 非洲的
  • sustainable 能保持一定速度的
  • emerging 浮起
  • political 政治
  • methodology 方法学
  • security 可靠性
  • economic 经济的
  • financing 供给资金
  • conceptual 概念
  • research