Editorial: Transnational Marketing
作者: Ibrahim Sirkeci
作者单位: 1Regent's Centre for Transnational Studies, Faculty of Business and Management, Regent's University London, NW1 4NS. sirkecii@regents.ac.uk
刊名: Transnational Marketing Journal, 2013, Vol.1 (1), pp.1-4
来源数据库: Transnational Press
原始语种摘要: Transnational Marketing Journal is a new scholarly, peer-reviewed journal is dedicated to disseminating high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. It is an exciting new venture for us and we would like to invite innovative thinking, scholarship, and current research into marketing practices and challenges crossing national borders.In Transnational Marketing and Transnational Consumers, Transnational Marketing is defined “as understanding and addressing customer needs, wants and desires in their own country of residence and beyond and in borderless cultural contexts with the help of synergies emerging across national boundaries and transfer of expertise...
全文获取路径: TP  (合作)

  • transnational 超越国界的
  • marketing 市场学
  • expertise 专家评价
  • venture 冒险
  • country 地方
  • satisfactory 满意的
  • offering 报价
  • research 
  • development 开发
  • encouraging 鼓舞人心的