CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods
作者: Robert L. Williams, Jr.Maktoba Omar
作者单位: 1Department of Business Administration and Economics, Saint Mary’s College, Notre Dame, IN. rlwjr@saintmarys.edu
刊名: Transnational Marketing Journal, 2013, Vol.1 (1), pp.59-71
来源数据库: Transnational Press
原始语种摘要: Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Williams, et al., 2011). These concepts will be used to explore the potential of shifting paradigms in regard to emerging markets and to identify a leap in value for both consumers and producers. The purpose of this paper is to illustrate that transnational corporations should stop viewing profit potential from emerging markets coming solely from the traditional strategy of sourcing lower cost / higher quality products from these areas, but also increasing revenue and global market share by designing and selling offerings in collaboration with the market.
全文获取路径: TP  (合作)
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关键词翻译
关键词翻译
  • emerging 浮起
  • entry 入口
  • market 市场
  • transnational 超越国界的
  • CASE Computer-Aided Software Engineering
  • sourcing 纯源化
  • revenue 收入
  • share 分配
  • model 模型
  • purpose 目的