International Entrepreneurial Orientation: the Case of Wineries Participating in the Wines of Brazil Project
作者: Graciele TonialCarlos Ricardo Rossetto
刊名: Journal of Business, Universidad del Pacífico (Lima), 2017, Vol.9 (1), pp.23-42
来源数据库: Universidad del Pacifico
关键词: International Entrepreneurial OrientationInternationalizationWineriesWine TourismTourism
原始语种摘要: The objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is a multiple-case study of 10 wineries affiliated with the Wines of Brazil project. Data were collected through the analysis of documents and fieldwork collected via semi-structured interviews. Data were analyzed using content analysis conducted with the aid of Atlas.ti software. The results revealed that the dimensions of IEO were present, and certain elements stood out: those of categories from the dimensions International Innovativeness and International Proactiveness. Certain disparities were observed in the International Risk-taking...
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关键词翻译
关键词翻译
  • elements 初步
  • dimensions 面积
  • International 国际的国际性组织
  • Brazil 巴西
  • international 国际的
  • industry 工业
  • exploratory 勘探的
  • products 制品
  • methodology 方法学
  • financial 财政的