PERCEPTION OF MODES OF PUBLIC TRANSPORT COMPARED TO TRAVEL BEHAVIOUR OF URBAN INHABITANTS IN LIGHT OF MARKETING RESEARCH
作者: Katarzyna HEBEL Marcin WOLEK
刊名: Scientific Journal of Silesian University of Technology. Series Transport, 2016, Vol.92
来源数据库: Silesian University of Technology, Faculty of Transport
DOI: 10.20858/sjsutst.2016.92.7
关键词: urban transportmarketing researchperceptionmodes of public transporttravel behaviour
原始语种摘要: The study introduces the notion of “travel behaviour” among urban inhabitants, as well as highlighting its most common determinants, one of which is the perception of public transport. The study includes a comparative analysis of the link between passenger perceptions of the main modes of public transport in relation to the actual mode of transport chosen to complete a certain journey, based on market research results collected within a given city.
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关键词翻译
关键词翻译
  • market 市场
  • travel 旅行
  • passenger 旅客
  • urban 城市
  • notion 概念
  • highlighting 突出性
  • chosen 选择
  • research 
  • given 已知的
  • transport 输运