Communicating corporate social responsibility issues on Facebook’s corporate fanpages of Latin American companies
作者: Ileana ZelerPaul Capriotti
作者单位: 1Universitat Rovira i Virgili
刊名: El Profesional de la Información, 2019, Vol.28 (5)
来源数据库: Ediciones Profesionales de la Información SL (EPI SL)
DOI: 10.3145/epi.2019.sep.07
关键词: Latin AmericaCorporate social responsibilityCommunicationOrganizational communicationInternetSocial networksSocial mediaFacebookReputationCompanies.
原始语种摘要: The new organizational context in Latin America has changed the relationships between companies and stakeholders. Companies need to increase trust and transparency, and corporate social responsibility (CSR) communication can help Latin American companies become legitimated in the social environment by strengthening relationships with their stakeholders. This study analyzes how Latin American companies communicate their CSR activities to their stakeholders on Facebook . The research includes a specific analysis of CSR presence, activity, contents, and resources on the corporate fanpages. The results reveal that content about CSR topics are not frequently published in this social network. Companies focus their communication on their economic topics rather than their social issues, and they...
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关键词翻译
关键词翻译
  • corporate 法人的
  • responsibility 责任
  • social 群居的
  • Latin 拉丁语
  • American 美国的