Claves del éxito para la viralización de contenidos de salud. El caso de las redes sociales del Hospital Povisa
作者: Alba López-BolásMónica Valderrama-SantoméFrancesca Di-Virgilio
作者单位: 1Universidad de Santiago de Compostela
2Universidad de Vigo
3Universidad de Molise (Italia)
刊名: El Profesional de la Información, 2019, Vol.28 (5)
来源数据库: Ediciones Profesionales de la Información SL (EPI SL)
DOI: 10.3145/epi.2019.sep.02
关键词: Health communicationOrganizational communicationCorporate communicationSocial networksSocial mediaHospitalsHealth informationHospital communicationViralizationFacebookPovisa Hospital.
原始语种摘要: When information is shared it is consumed in a more reflective manner and it is easier to understand and assimilate it, so seeking the participation of the social audience should be among the main concerns of a health sector communicator. The study performs an analysis of the interactions generated in Facebook of the largest private hospital in Spain, the Povisa Hospital , between 2016 and 2018. The results show that the posts that are most shared are those that transmit positive emotions, with images of patients and health professionals, with direct and affirmative phrases, coming from our own sources of information, and told through real stories lived by patients. The conclusions reached in this study can serve as effective formulas of connection between other hospitals and their social...
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关键词翻译
关键词翻译
  • sociales 优势种
  • grande 大的
  • consume 消费
  • sector 
  • hospital 医院
  • forma