Opening the third volume of this journal provides a re- newed opportunity to reflect on the current developments within the world of organic farming. As the most recent international data show, the organic sector continues to grow on a global scale, in terms of organic area, mar- ket share and number of producers . Yet, for organic farming—as for any movement—expansion always en- tails the difficulty of maintaining identity. Achieving both, i.e. becoming ‘bigger’ and ‘better’, is the explicit goal of Organic 3.0 , the international initiative to advance and evolve organic farming. Launched in 2014, Organic 3.0 is now gaining increasing momentum, e.g. as a key topic at the upcoming Organic World Congress in India this autumn. The Organic 3.0 initiative proposes an am- bitious plan... for promoting “a widespread uptake of truly sustainable farming systems” . One of the suggested pathways to achieve the goals of Organic 3.0 is improved and extended research and development.