Attribution Asymmetry in Perception of Companies’ Successes and Failures
作者: Oleg Gorbaniuk Adam Å»aliński
刊名: The Contemporary Economics, 2019, Vol.13 (1), pp.5-20
来源数据库: University of Finance and Management
原始语种摘要: Abstract(#br)This study assessed the asymmetry in the causal and dispositional attributions for a company’s failures and successes from the perspective of an external observer in the context of morality- vs. competence-related events. Eight hundred respondents participated in a five-factor experiment within a covariation model. We found asymmetry in the attributions of successes and failures in that company factors were found to have contributed more to successes than failures. Successful companies were perceived as open, innovative and stable, whereas unsuccessful companies were viewed as less innovative and unstable. This study contributes to the knowledge of how observers react to the successes and failures of companies with respect to two broad categories of attribution targets.
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  • causal 因果
  • unsuccessful 不成功
  • covariation 相关变异
  • asymmetry 非对称
  • company 公司
  • unstable 不稳定的
  • external 外部的
  • innovative 创新立异
  • morality 道德
  • found 创立