Duo‐Trio Difference‐Preference Test with Two Replications: Use of Psychological Biases for Measuring Meaningful Preference
作者: Min‐A KimHye‐Seong Lee
作者单位: 1Department of Food Science and Technology, College of Engineering Ewha Womans University Seoul 120‐750 South Korea
刊名: Journal of Sensory Studies, 2015, Vol.30 (3), pp.211-224
来源数据库: Wiley Journal
DOI: 10.1111/joss.12152
原始语种摘要: Abstract(#br)A new paradigm of the duo‐trio difference‐preference (DT‐Preference) test was developed as alternatives to the paired‐preference test with a no preference option, to correct the overestimation of preference responses. Triadic sample presentation in a preference test elicits odd sample bias, i.e., preferring the sample selected as the same as the reference. In the two replicated DT‐Preference test applied for fermented milk product testing using 208 consumers, this psychological bias in preference responses was apparent in the first test. This bias referred to as the tried first reference bias was eliminated by treating those responses that changed depending on which reference was presented as though no preference had been expressed, leading to more reliable sample...
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关键词翻译
关键词翻译
  •  有意义的
  • preference 优选
  • option 选择
  • products 制品
  • demand 需用电力
  • paradigm 范例
  • psychological 心理上的
  • meaningful 有意义的
  • approach 有意义的
  • broadly 概括地
  • alternatives 代替案