Semiotic Approach to Globalization: Living in a World of Glocal Things
作者: Shaho SabbarSomayeh Dalvand
作者单位: 1Assistant Professor, Faculty of World Studies, University of Tehran, Tehran, Iran
2M.A in Social Communication Sciences, Faculty of Social Sciences, University of Tehran, Tehran, Iran
刊名: Journal of Cyberspace Studies, 2018, Vol.2 (1), pp.75-88
来源数据库: "Cyberspace Policy Research Center" and "UNESCO Chair on Cyberspace and Culture",Faculty of World Studies, University of Tehran
DOI: 10.22059/jcss.2017.232442.1004
关键词: CodeGlobalizationGlocalizationSemioticsTypology
原始语种摘要: This paper is an effort to discuss the concept of glocalization from a semiotic point of view. In order to carry out a semiotic analysis of globalization or glocalization, first globalization needs to be defined from a semiotic perspective. Therefore, first an explanation of globalization and glocalization in semiotic terms is provided. Some believe the ongoing process in the world cannot be best described as globalization and it should be called glocalization. According to this approach, the ongoing universal process is a combination of globalization and localization leading to new diversities, not uniformity. With a structuralist approach to semiotics a better understanding is gained on how glocalization may affect the world in which we are living. After a theoretical argument on the...
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  • 自变量 规定
  • globalization 全球化
  • approach 
  • discuss 议论
  • process 过程
  • semiotic 符号学
  • provide 规定
  • argument 规定
  • explanation 说明
  • terms 术语
  • ongoing 正在进行的