The role of demographic and motivational factors on mobile commerce usage activities in South Africa
作者: Malcolm CullenSalah K. Kabanda
作者单位: 1Department of Information Systems, Faculty of Commerce, University of Cape Town
刊名: SA Journal of Information Management, 2018, Vol.20 (1), pp.e1-e8
来源数据库: African Online Scientific Information System PTY Ltd
DOI: 10.4102/sajim.v20i1.817
关键词: Mobile commerceDemographicMotivation
原始语种摘要: Background: Many studies have examined the mobile commerce phenomenon and most of these have focused on understanding the organisational and environmental factors that affect its adoption. Few have examined how an individual’s characteristics and their perceived motivational appetite affect their mobile commerce usage and specifically the activities they engage in.Objectives: This study examines the role of demographics (individuals’ characteristics) and motivational factors on mobile commerce usage activities from the South African perspective.Method: An objective approach and a positivistic stance were followed. The research model and instrument from earlier studies by Chong (2013a) were contextualised to suit this study. Data collection was done through an online questionnaire, 88...

  • 关系 
  • usage 使用率
  • commerce 商务
  • mobile 可动的
  • adoption 采纳
  • income 收入
  • variable 变量
  • understanding 理解
  • their 他们的
  • approach 
  • relationship