Determinants of social media usage among a sample of rural South African youth
作者: Herring ShavaWillie T. Chinyamurindi
作者单位: 1Department of Business Management, Faculty of Management and Commerce, University of Fort Hare
刊名: SA Journal of Information Management, 2018, Vol.20 (1), pp.e1-e8
来源数据库: African Online Scientific Information System PTY Ltd
DOI: 10.4102/sajim.v20i1.827
关键词: Social mediaInformation communication technologyKnowledge sharingHabitObligation
原始语种摘要: Background: Youths have been found to utilise and adopt information communication technology (ICT) faster than any other population cohort. This has been aided by the advent of social media, especially Facebook and Instagram as platforms of choice. Calls have been made for more research (especially in rural communities) on the usage of ICT platforms such as social media among the youth as a basis for interventions that not only allow for better communication but also for learning.Objectives: The research investigated the relationship between knowledge sharing, habit and obligation in relation to social media usage among a sample of rural South African youth.Method: This study is descriptive by design. Primary data were collected from 447 youths domiciled within a rural community in the...
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  • usage 使用率
  • social 群居的
  • rural 乡村的
  • African 非洲的
  • among 在当中
  • youth 幼年期
  • descriptive 描述的
  • media 中脉
  • dependent 从属的
  • sharing 共用