Mobile Shoppers: Types, Drivers, and Impediments
作者: Sonia San-MartínBlanca López-CatalánMaría A. Ramón-Jerónimo
作者单位: 1Department of Economy and Business Administration , University of Burgos , Burgos , Spain
2Department of Business Administration and Marketing , Pablo de Olavide University , Sevilla , Spain
刊名: Journal of Organizational Computing and Electronic Commerce, 2013, Vol.23 (4), pp.350-371
来源数据库: Taylor & Francis Journal
DOI: 10.1080/10919392.2013.837793
关键词: mobile commercetechnology adoptiontechnology acceptance modeldriversimpediments
原始语种摘要: The technology adoption of mobile commerce has frequently been studied by considering the extended technology acceptance model (TAM). However, the role of the perceived drivers and impediments affecting potential mobile shoppers' acceptance has been scarcely analyzed. This article highlights: (1) the typology of potential m-shoppers described by their reasons for, and perceived impediments to, mobile shopping and (2) the possible differences in the extended TAM in the resulting categories. In order to do so, we advance a single hypothesis about moderation of the m-shopper type on the relationships presented in the extended TAM. The study was conducted in Spain, a country with significant current and forecasted use of mobile shopping. Data from 476 Spanish mobile phone users were analyzed....
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