Reframing the Combination Strategy Debate: Defining forms of combination
作者: John A. Parnell
作者单位: 1Department of Marketing and Management, College of Business and Technology , Texas A and M University - Commerce , Commerce , TX , 75429 , USA
刊名: Journal of Applied Management Studies, 2000, Vol.9 (1), pp.33-54
来源数据库: Taylor & Francis Journal
DOI: 10.1080/713674357
原始语种摘要: Researchers have not yet reached a broad consensus on the nature of the business strategy‐performance relationship and, specifically, the efficacy of combining competitive strategies. This paper examines empirical and anecdotal evidence that supports the notion that combination strategies at the competitive level can lead to superior performance. Propositions that identify specific, effective strategy combinations are developed and tested. Results suggest that some combinations are effective, while others are not.
全文获取路径: Taylor & Francis  (合作)
分享到:

×