Communicative Action and the Accounting/Marketing Interface in Industry
作者: Jennifer MillsMathew Tsamenyi
刊名: Journal of Applied Management Studies, 2000, Vol.9 (2), pp.257-273
来源数据库: Taylor & Francis Journal
DOI: 10.1080/713674365
原始语种摘要: Previous studies have investigated the accounting/marketing interface in industry and found the existence of cultural differences and a knowledge gap between the two groups of professionals. This paper contributes to this ongoing debate by focusing on the two groups at a broad professional level, an approach ignored in prior studies. Consistent with previous research, this paper relies on a survey methodology to investigate the existence/non-existence of cultural differences and a knowledge gap between accounting and marketing professionals working in industry. Responses from the members of the Australian Society of Certified Public Accountants and the Australian Marketing Institute support our hypotheses of the existence of cultural differences and a knowledge gap at the...
全文获取路径: Taylor & Francis  (合作)
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