IMPACT OF PSYCHOLOGICAL NEEDS ON LUXURY CONSUMPTION
作者: Ning MaoMichael McAleerShuyu Bai
出版社: VOLKSON PRESS,   2017
来源数据库: Volkson Press
DOI: 10.26480/icemi.01.2017.296.298
关键词: Psychological needsLuxury consumptionConsumer behavior.
原始语种摘要: This paper examines the impact of psychological needs on luxury consumption. Veblen’s Theory of the Leisure Class (1899)invented the term “conspicuous consumption” to describe luxury goods and services, in which Veblen indicated the purpose ofluxury consumption was to display wealth and social status. This paper integrates the following two papers: (1) Han and Zhou (2002),who proposed an integrative model, and argued that three variables, namely Country-of-Origin, Brand Name, and Price, were major predictorsfor overall product evaluation and purchase intentions; and (2) Han, Nunes and Dreze (2010), who proposed a taxonomy called The Luxury 4Ps,to explain the inductive and deductive psychological needs of luxury consumption.
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关键词翻译
关键词翻译
  • consumption 消耗
  • papers 证件
  • luxury 奢侈品
  • wealth 财产
  • proposed 建议的
  • needs 需要品
  • purpose 目的
  • purchase 购买
  • inductive 电感的
  • taxonomy 分类学