CrossFit Athletic Identity’s Relationship to Sponsor Recall, Recognition, and Purchase Intent
作者: Daniel J. LarsonJordan C. WetherbeePaul Branscum
刊名: International Journal of Kinesiology and Sports Science, 2019, Vol.7 (3), pp.6-15
来源数据库: Australian International Academic Centre PTY. LTD
关键词: CrossFitAthletic IdentitySport SponsorshipEye-TrackingWeb Design
原始语种摘要: Background: The CrossFit Open is a physical activity competition that allows athletes from across the world to compete in fitness challenges online, whereby participants document their progress via an event website. No apparent studies have examined participant event sponsorship in a case where sponsor messages are delivered primarily via an event website. Furthermore, current research has yet to consider the differential impact of audience athletic identity on sponsor messaging in such a context. Objective: The purpose of this study was to examine the relationship between CrossFit Athletic Identity (CAI) and the ability to recall and recognize official sponsors of a participant event conducted on an online platform. Methodology: A cross-sectional research design was used with a...
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关键词翻译
关键词翻译
  • Recognition 识别
  • event 事件
  • participant 参与者
  • recognition 识别
  • platform 台地
  • recall 二次呼叫
  • Tracking 追踪
  • viewing 观察
  • sponsor 朱者
  • where 哪里