Brazil has succeeded in reducing deforestation rates in the Amazon, but has not succeeded in explaining to the general public how much of this deforestation was illegal and how much was legally authorized. Transparency of deforestation data is limited, and pertinent legislation is little understood and poorly applied in practice. Lack of dissemination of information on authorized clearing of vegetation and lack of implementation of regulatory frameworks are contentious issues when defining strategies to reach zero deforestation in the Amazon region and for building policies related to climate change mitigation. The need to establish the new Forest Code provides an opportunity to establish goals and regulations for zero deforestation. This paper provides recommendations on how to... communicate this information to the general public, how to make regulatory instruments effective and how to implement a zero deforestation agenda.