Theorizing with managers: how to achieve both academic rigor and practical relevance?
作者: Suvi NenonenRoderick J. BrodieKaj StorbackaLinda D. Peters
作者单位: 1Graduate School of Management, University of Auckland , Auckland, New Zealand
2Department of Marketing, University of Auckland , Auckland, New Zealand
3Business School, University of Nottingham , Nottingham, UK
刊名: European Journal of Marketing, 2017, Vol.51 (7/8), pp.1130-1152
来源数据库: Emerald Journal
DOI: 10.1108/EJM-03-2017-0171
关键词: TheoryMethodologyTheorizingAbductive reasoningCollaborative theorizingTheory-praxis gap
原始语种摘要: Purpose(#br)The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is involving practitioners in research processes as active, reflective and empowered participants. Most extant discussions addressing the inclusion of managers as partners in theorizing restrain themselves to an “if” question, arguing whether or not it is possible to create sufficiently rigorous knowledge in collaboration with practitioners. This leaves the “how” question unanswered, i.e. how should such gap-bridging research be conducted in practice. (#br)Design/methodology/approach(#br)Based on a literature review of collaborative theorizing processes, the authors develop a conceptual framework highlighting the main research design...
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  • commonality 共同性
  • illustrative 说明性的
  • achieve 达到
  • research 
  • methodology 方法学
  • practice 实践
  • question 问题
  • review 复审
  • develop 发展
  • offering 报价