Institutional differences and integration difficulties
作者: Kashef A. MajidHari Bapuji
作者单位: 1College of Business, The University of Mary Washington , Fredericksburg, Virginia, USA
2Department of Management and Marketing, University of Melbourne , Melbourne, Australia
刊名: International Marketing Review, 2018, Vol.35 (5), pp.850-868
来源数据库: Emerald Journal
DOI: 10.1108/IMR-02-2016-0050
关键词: ResponsivenessProduct recallsInternational sourcingHeadquarters
原始语种摘要: Purpose(#br)The purpose of this paper is to examine how the location of a firm’s headquarters and component sourcing impact a firm’s responsiveness in a product-harm crisis in local market. (#br)Design/methodology/approach(#br)The authors collected data on 1,251 vehicle recalls from 12 manufacturers, six in the USA, three in Germany, and three in Japan. All of the recalls occurred in the USA between 2002 and 2010. The time the product was first released into the marketplace was used as the starting point while the time the recall was initiated (if at all) was used to record the probability of the product recall over time. Specifically, a survival analysis with an accelerated failure time model was employed to examine the speed with which a product is recalled. The authors examined the...
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关键词翻译
关键词翻译
  • market 市场
  • sourcing 纯源化
  • integration 集成
  • local 局部的
  • product 产物
  • vehicle 
  • institutional 惯例的
  • crises 危机
  • assets 财产
  • income 收入