The future of globalization: a comment
作者: Russell Belk
作者单位: 1Department of Marketing, Schulich School of Business, York University , Toronto, Canada
刊名: International Marketing Review, 2019, Vol.36 (4), pp.545-547
来源数据库: Emerald Journal
DOI: 10.1108/IMR-01-2019-0009
关键词: Global consumer cultureGlobalization
原始语种摘要: The purpose of this paper is to present an afterword to Steenkamp’s reflections on the future of globalization published in this issue of International Marketing Review .;;The paper is a commentary.;;Through examples and arguments, the comment emphasizes the need to think locally even when pursuing global strategies, and raises the question of whether global consumer culture is desirable.;;The comment builds on Steenkamp’s essay, and asks unique questions that global consumer culture scholars need to reflect upon.
全文获取路径: Emerald 

  • globalization 全球化
  • future 将来
  • question 问题
  • culture 
  • purpose 目的
  • consumer 消费者
  • issue 
  • paper 
  • locally 局部地
  • published 公布的