Blinds up or down?
作者: Thomas FoschtYuting LinAndreas B. Eisingerich
作者单位: 1Department of Marketing, University of Graz , Graz, Austria
2Imperial College Business School, Imperial College London , London, UK
刊名: European Journal of Marketing, 2018, Vol.52 (3/4), pp.476-498
来源数据库: Emerald Journal
DOI: 10.1108/EJM-10-2016-0576
关键词: Corporate responsibilityConsumptionSustainableConsumer researchTransparencyCosumerismFuture orientationResponsible
原始语种摘要: Purpose(#br)This paper aims to explore how and when a business’ transparency leads to greater willingness to engage in sustainable and responsible consumption by consumers. (#br)Design/methodology/approach(#br)Data were collected in two studies. Study 1 collected data from 219 consumers in a large shopping mall. Study 2 followed an experimental approach and used data from 327 participants. (#br)Findings(#br)The current research contributes to theory by hypothesizing and demonstrating when transparency is associated with higher willingness for sustainable and responsible consumption. Critically, the positive benefits of transparency vary according to a business’ future orientation, corporate social responsibility (CSR) and levels of customer involvement. (#br)Practical implications(#br)An...
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关键词翻译
关键词翻译
  • sustainable 能保持一定速度的
  • consumption 消耗
  • responsibility 责任
  • willingness 志愿
  • customer 用户
  • transparency 透萌
  • research 
  • expected 预期
  • approach 
  • methodology 方法学