Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products
作者: Ting-Hsiang TsengGeorge BalabanisMatthew Tingchi Liu
作者单位: 1International School of Technology and Management, Feng Chia University , Taichung, Taiwan
2Cass Business School, City University of London , London, UK
3Faculty of Business Administration, University of Macau , Macau, China
刊名: International Marketing Review, 2018, Vol.35 (1), pp.72-92
来源数据库: Emerald Journal
DOI: 10.1108/IMR-05-2013-0092
关键词: Consumer ethnocentrismDomestic country biasImplicit attitudeProduct typicality
原始语种摘要: Purpose(#br)The purpose of this paper is to examine the inconsistency of explicit and implicit domestic country bias (DCB) across different types of products and in the context of two countries. (#br)Design/methodology/approach(#br)Two studies in two countries are conducted to examine the inconsistencies in implicit and explicit DCB. The first study collected data through mall intercept survey method in Taiwan and identified 189 valid respondents. The second study applied a mixed (within and between subjects) factorial experiment in China using 200 subjects. (#br)Findings(#br)Results show that explicit and implicit attitudes are moderately related to each other. The results also confirm that ethnic product typicality can explain inconsistencies in both explicit and implicit DCB. For...
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  • implicit 隐含的
  • products 制品
  • explicit 明白
  • domestic 国产的
  • towards 朝向
  • country 地方
  • intercept 截断
  • ethnocentrism 人性中心论
  • methodology 方法学
  • foreign 外国的